Salone del mobile 2023

Fair stand

The project for the Ritzwell stand was born from the desire to focus on the purest essence of the Japanese company and the details of its furniture.

This input guided the design of a reinterpretation of traditional tokonoma, true raised glass cases that welcomed the company’s novelties.

The architecture of the stand is a permeable shell: a rhythmic sequence of elements that allows glimpses of the interior spaces through transparent fabrics, neutral colors, and materials.

Suspended environments, immersed in a rarefied atmosphere, whose main ingredients are lightness and light.

concept design
on site service

Milan, 2023