Saba

 The project conceived for Saba builds on the themes introduced in 2024, with a continued focus on spatial harmony and the fluidity of transitions—this year further emphasized by furnishings that interact with the surrounding walls. The stand opens up to the corridors, framed by pillars that invite visitors inside. The architecture, defined by soft forms, becomes even more visually accessible, with spaces unfolding in a natural and seamless flow. 

 At the heart of this concept is the central area—a strategic focal point that showcases the company’s latest innovations, acting as a kind of atrium to the Saba world. This zone serves as a junction between the living areas and the bedroom space, the latter set within a more intimate atmosphere. Surfaces convey a sense of brightness and cleanliness, while the soft lines of the architecture, curtains, and furnishings create a feeling of lightness. 

The structure’s aesthetic remains discreet, allowing the furniture to express the spirit of the brand—evoking a mood deeply rooted in memory, while confidently embracing the present.