The building that hosts the new headquarters of GroupM and WPP Media Agencies is spread over 6 floors on a surface of approximately 9,000sqm.
The various agencies of the media group are placed on different levels to preserve their personal corporate identity. They have been distributed according to a very precise layout that followed after an elaborated analyze of each company work styles.
The interiors, almost a neutral container, reveals its order and minimal care. The contrasts between full and empty spaces, between opaque and transparent walls, have shaped an architecture well studied in every detail. The internal ambience is neutral, the background colors are monochrome, white and anthracite gray, this to provide a base so that each company can develop its personal graphic, very different from each other, without any constraint or conditioning color.