Amplifon S.p.A.

The redevelopment of the Amplifon headquarters in Via Ripamonti, Milan, began in 2016 with the initial objective of creating a pilot office space. The success of this first intervention led to the extension of the project to the entire building, completed in 2021. Alongside the interior renovation, the work also addressed the building envelope, redefining its relationship with a rapidly transforming urban context.

The existing 1990s office layout, based on enclosed rooms and fixed workstations, was replaced by an open and flexible spatial organisation. Operational areas are supported by a network of shared facilities, including meeting rooms, phone booths, copy and print zones, training rooms, and a variety of informal spaces for meetings, breaks and everyday interaction. This new configuration encourages collaboration, adaptability and a more dynamic way of working.

The final phase focused on the exterior facades and courtyards. While the original curtain wall system was preserved, an additional outer skin was introduced. New metallic-finish composite panels were applied over the pre-existing black sheet metal modules. Their apparently random distribution disrupts the rigid original grid and generates a fragmented, vibrating graphic pattern reminiscent of a sound wave, visually expressing Amplifon’s core identity in the field of hearing care.

The headquarters occupy a 1990s building complex of approximately 8,000 sqm, hosting around 320 people. Before the intervention, the internal layout was unevenly used and partly overcrowded, with obsolete partitions, systems and furnishings. The design brief – “light + open + collaborative + coloured + technological” – guided a comprehensive transformation aimed at communicating a renewed corporate DNA.

Space planning, integrated technologies, graphic elements, artworks, imagery, custom furniture and material finishes work together to translate the brand identity into spatial experience. The resulting architectural language turns the office into both a representative business card for visitors and a welcoming, contemporary living environment for employees.