Amazon

967arch, in collaboration with EXA MP, designed
Amazon’s first Parafarmacia & Beauty store in
Europe, redefining physical retail by merging digital
experience with sensory shopping. Located in Piazzale
Cadorna, the project blends the brand’s technological
identity with a minimalist, functional aesthetic
that integrates seamlessly into the urban context.
Neutral materials, carefully designed lighting, and
custom carpentry inspired by Amazon’s visual language
create a recognizable and immersive space. At the
heart of the store, the Derma Bar offers personalized
consultations using advanced technology, bridging
retail and innovation for a seamless, interactive
experience